Better than The Phantom Menace

I don't know if it's because I watched this at least 10 times in a row with my kids on the weekend, or if I'm just playing too much of The Force Unleashed, but this is frickin' golden:

Apparently it's now been played during an event known as the "SuperBowl"*, but I credit @DamonLindelof with giving us the heads-up last week. Thanks, DL**!
* Of course, I know what the SuperBowl is, even if I don't understand it. Is "Third and Down" a thing?
** Based purely on initials, Damon Lindelof is clearly the Bizarro Larry David.